The idea
The idea
Jewellery is an object of permanence, something that transcends the boundaries of age and time and that can be passed on from one generation to another. Co-founded by the husband-wife duo of Puja and Kunal Shah, Aurus addresses the need to communicate directly with their clientele and to disrupt the old impersonal system. It is built to offer jewelry that is not just a family heirloom that may gather dust in bank vaults for the most part of its life but a beautiful object of adornment that echoes the sentiments and emotions of the wearer.
![](https://vbprakruthi.com/wp-content/uploads/2020/11/PNG-collection-copy.png)
The Story
Puja and Kunal are a classic left-brain right-brain combination with Puja driving design and Kunal driving business. The duo had dreamt of owning a business together before they got married in 2001. Puja started designing jewelry for clients in 2003 shortly after moving back to India from the US. And in 2013, armed with a decade of experience in designing jewelry, AURUS was founded with a boutique store in Ahmedabad, India.
The Story
Puja and Kunal are a classic left-brain right-brain combination with Puja driving design and Kunal driving business. The duo had dreamt of owning a business together before they got married in 2001. Puja started designing jewelry for clients in 2003 shortly after moving back to India from the US. And in 2013, armed with a decade of experience in designing jewelry, AURUS was founded with a boutique store in Ahmedabad, India.
![](https://vbprakruthi.com/wp-content/uploads/2020/11/PNG-collection-copy.png)
![](https://vbprakruthi.com/wp-content/uploads/2020/10/iStock-1217445820.jpg)
Our Origins.
And where
we want to go.
Our founder, Annette Lasala Spillane, is a Filipina entrepreneur who was determined to share the unique design perspective of the Philippines with the world.
Precious metals
![](https://vbprakruthi.com/wp-content/uploads/2020/10/04-1.jpg)
Our values
![](https://vbprakruthi.com/wp-content/uploads/2020/10/05-1.jpg)
Our philosophy
![](https://vbprakruthi.com/wp-content/uploads/2020/10/06.jpg)
Anything less is
unacceptable
![](https://vbprakruthi.com/wp-content/uploads/2020/10/08-1.jpg)
the foundations
Beautiful jewelry accessible to everyone
![](https://vbprakruthi.com/wp-content/uploads/2020/10/09-e1602178251633.jpg)